Applying Reader-Response Theory to a Television Program.

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    • Abstract:
      The article focuses on the use of reader-response theory in how consumers deconstruct the television program "Murder One." It comments on the increased interest in text-based analysis by consumer research and the lack of consumer interpretations of textual products in consumer research literature. It reflects on the textual interpretation of Marxist/Critical theorists and Feminists for the television program "Murder One" and talks about how these interpretive communities are relevant to consumer research.